Hi! I’m Kat.

I advocate for best practices, have experience running both quantitative and qualitative research, and love building research systems to help everyone level up. I’m all about using user research to balance the business goals and user needs.

🔒GEICO 2019-2020

How do we get insurance customers to handle their claim online?

I led the research on a feature that makes filing a claim just a bit better and faster.
The results were so good, leadership gave the go ahead to roll the feature out nationwide.

🔒GEICO 2020-2021

Building a data driven customer research department from scratch.

I owned and expanded the Power Users research division, where we created a framework to validate ideas with quantitative data. The result? A reliable, repeatable process to test ideas before they go live (and fail).